Our Story

2025 marks the 9th year of Lords of Harlech, the American etro of menswear. British designer Paul Mainwaring founded the brand in 2016 to advance men’s fashion with trend-right, wearable silhouettes and unique textiles. With extensive experience with American brands, Mainwaring recruited other international designers to enhance the brand's innovative spirit. All textiles, both surface print and base fabrics, are designed at their home base in the Carolinas. Known for their fabric construction, they maintain creative control as well as the quality and durability expected from a premium luxury label.

The brand centers each seasonal collection around a distinct concept, crafting fabrics tailored to the designers’ needs. Since 2019, Lords of Harlech has offered the Dragon collection, which is sold globally to high-end retailers. While producing their own textiles, they have partnered with leading manufacturers to enhance production capabilities. Currently available in 34 countries, they are growing with every new seasonal release. Each collection draws inspiration from colors and patterns from a specific region or era, bringing different ideas and styles into the design room.

The brand ensures international accessibility to its followers in Europe and Asia with its complete inventory of garments available online. Based in the United States, it also has a physical presence in various cities through select boutiques. Discover the grandeur and boldness of Lords of Harlech for yourself!